How to audit a website for SEO. On page checklist for 2017
On Page SEO" Checks This can be the largest part on the audit. It covers the way to analyze individual webpages in bulk to to discover problems with using the site.
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What exactly is a 302 re direct? Tells lookup engines a page has been moved temporarily. Why do 302 redirects issue? 302 re-directs don't move SEO equity, in case you re-direct a a typical page, meaning, the link worth doesn't pass-through. Because Google believes at some stage you will revert back to the re-directed url, it may prevent content on the url from indexing. How may I check for 302 redirects? Screaming Frog Redirect Checker
What's Publisher markup The entire website is connected by this markup to the publisher. Publisher mark-up is for organizations and authorship markup is for people while they may be utilized mutually exclusive. Similar to authorship mark up shows a picture of the writer as a wealthy snippet, publisher mark-up displays a summary of the the firms google plus page on the correct hand side of the screen when somebody pursuit of the organization by name. Why does Publisher markup matter? It excellent for branding as the searcher will get a snap-shot of your company`s name, emblem, tackle, images and reviews. How could I check easily have Publisher mark-up? Verify that your website is connected to your business plus page. Check the section of your website with this code
Check for Broken redirects
What are re-directs that are damaged? A link that takes one to an error page. Why do damaged re-directs issue? Lead to user experience that is bad Low quality score of your website Negatively aff-ect your ranking in the SERPs How may I check for broken re-directs? Screaming Frog Google Web Master Tools > Crawl Errors
What's Meta "hreflang"? Signals to Google which language will be used on a a full page. Why does Meta "hreflang" issue? In the event that you have content in different languages on your website, you want to make sure the appropriate page is served to the searcher based on what language they`re utilizing. Results will soon be served based on area. Ex. spanish webpages with hreflang=es will soon be served to IP addresses in spanish-speaking nations. How could I check for Meta "hreflang" on my website? Right click "View Page Source". Search HTML for reflang markup ()
Missing Meta Descriptions
What are lacking meta-descriptions? When you don`t enter your own meta description, Google takes what it thinks is the most descriptive element of the content and utilizes it for the snippet to show consumers in the SERP. Why do meta-descriptions issue? While completing the meta description has become less important to inform the search engines what your page is about, it`s nonetheless a great place to put in keyword phrases and language that will elicit a click from the user. By not filling out the meta-description, you miss out the the possibility to frame your snippet the way which you want it to study. How can I check the for missing meta description? Screaming Frog > Meta description
Check for Redirect Chains
What are re direct chains? A string of numerous re directs to still another from one location. Do redirect chains issue? Having too several re-directs may trigger the Googlebot to fundamentally quit following the chain You lose "link juice" with each redirect. How may I check for chains that are re-direct? Screaming Frog
Authorship markup (rel='author' or rel='me')
What's Authorship markup? Shows a rich snippet of the author in the SERP. Attributes content on a page or post to your particular writer (i.e. digital signature) Does authorship markup issue? Currently authorship markup has been suspended by Google; nevertheless may take it it straight back in future. How can I check if I have mark-up that is Authorship? Verify with Google Structured Data Testing tool.
Check for rel=nofollow Stats
What's rel="no follow"? A command telling Googlebot perhaps not to move trust any equity or credit by means of a link. Why do nofollow hyperlinks issue: If you need to pass link equity via an out bound link or through an internal link on your own site If you`re hyperlink building and getting no-follow links, you`re acquiring diminished returns on your own effort How may I check for nofollow links: Majestic Screaming Frog A nofollow browser plugin